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The program organically integrated key brand messaging and product placement.Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.
The mother-of-three said she was delighted to find an affordable custom doll, as other companies were charging up to 0 for a single doll.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
The program was complemented by a variety of digital, event and social activations.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.
The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.