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Note: While “all caps” normally increases email open rates versus “standard upper and lower,” our testing reveals that the standard capitalization used above often wins when subject lines include names and other proper nouns.
The how-to subject line is more specific because it promises to reveal “how-to” achieve the benefit.
If the headline does not convince the user to read on, all is lost.Here at Next Evolution Matchmaking, it is our job to attract the highest quality singles online for our clients.This task requires our emails to be absolutely flawless at all times.It’d hard to write a bad how-to email subject line.Simply join a mouthwatering benefit to the words “how to.” Winner: “how to make” (as in, “ Fascinations are compelling, benefit-driven bullet points that motivate the reader to discover the answer. Often, fascinations include the words “discover,” “secrets,” and “amazing.” Winner: “Discover the” (as in, ““) Surprisingly, farther down the list in the one-star section was “Top 10 Secrets” with just one star.